EveryMatrix Secures First Platform Partner in Mexico

Online gaming software provider EveryMatrix has partnered with Mexican land-based casino operator Group Foliatti to power the launch of its first online casino brand.

The deal will also see EveryMatrix strengthen its footprint in the lucrative Latin American market where it already has many partners.

Group Foliatti has been active in Mexico’s land-based gaming market for over a decade. The company currently runs 10 of the country’s largest brick-and-mortar casino establishments, with those being located in several states.

As part of its agreement with EveryMatrix, Group Foliatti will be able to launch its first online project, Foliatti Casino. The new digital gaming venue will be powered by the software provider’s turnkey platform. The deal covers EveryMatrix’s entire iGaming software solution.

With a flexible suite of modular platform solutions, the supplier will help Group Foliatti build its inaugural online casino brand. EveryMatrix’s iGaming tools include a powerful casino integration and productivity platform, a fully managed sportsbook, a cross-product bonus system, and a scalable player management platform, among other things.

This new partnership follows a slew of similar deals in the Americas and will help EveryMatrix better position itself in a region that has been attracting quite a lot of attention recently.

Perfect Opportunity to Present Platform’s Capabilities

Commenting on their partnership with the Mexican operator, Erik Nyman, President Americas at EveryMatrix, said that they are beyond thrilled to announce one of Mexico’s largest land-based casino corporations as their first turnkey customer in that country.

Mr. Nyman went on to say that not only will EveryMatrix’s product suite set up Group Foliatti’s iGaming brand for success in the local gambling space, but will also give his company the perfect opportunity to demonstrate the full capabilities of its platform.

Andres Madrigal, Director of Foliatti Group, added that they have been looking for a supplier that would be able to set the foundation for their success in the Mexican online gaming space and that they are confident they have found such a partner in EveryMatrix.

The official went on to note that as a leading turnkey provider in the global market, their partner has proven solid service expertise, impressive product capacities, and the flexibility we need to start and grow our online venture.”

As mentioned earlier, this new deal marks the latest step in EveryMatrix’s expansion across the Americas, following similar partnerships and other moves.

Earlier this month, the company announced its first online casino games development investment in the United States with the opening of its first studio – Armadillo Studios – in the country. The new venture operates as part of the larger EveryMatrix Group and is based in its US headquarters in Miami, Florida.

The studio is set to build iGaming content that is based on the market-specific game logic and player preferences in the US online casino space.

Source: EveryMatrix partners with leading Mexican land-based operator Foliatti Casino, EveryMatrix Newsroom, June 15, 2021

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