Online casino games supplier Pragmatic Play has recently celebrated its Bingo debut in Romania thanks to a partnership with locally licensed gambling operator Crowd Entertainment.
The company provides online casino services in Romania’s regulated market through the Princess Casino brand.
Under the terms of the recently penned agreement, Pragmatic Play will provide its entire Bingo suite to Princess Casino. The deal covers the hugely popular Bingo Blast title, among others.
Pragmatic Play ventured into the world of online bingo a couple of years ago. With a dedicated and experienced team behind its Bingo product, the provider says it has made sure to provide its clients and their players with various customizable features for a tailored bingo experience, while also “pushing the boundaries of innovation” in that lucrative vertical.
Romania is a key market for Pragmatic Play. The provider has teamed up with multiple locally licensed iGaming operators to supply them with its Slots and Live Casino products. It should also be noted that Pragmatic Play’s Live Casino content is broadcast from the company’s studio in the Romanian capital, Bucharest.
The major supplier said that its partnership with Princess Casino and the launch of its Bingo products with the Romania-facing brand marks yet another important milestone in its growing multi-product portfolio, with its emphasis on regulated markets as it looks to ensure that players are able to enjoy innovative and high quality games across the Slots, Live Casino, Bingo, and Virtual Sports verticals.
An Extra Layer of Entertainment
Commenting on their partnership with Pragmatic Play, Crowd Entertainment CRM Marketing Manager Daniela Asaftei said that bingo is a strong vertical that “perfectly blends with the casino background and brings an extra layer of entertainment to our players.”
Ms. Asaftei went on to add that their goal is to bring the best experience to Romania’s casino players and that is why they have moved to expand their existing partnership with Pragmatic Play. Princess Casino already offers the provider’s slots and Live Casino titles.
Pragmatic Play VP of Bingo Operations Claire McDaid said that they are delighted to roll out their Bingo product in another new territory while also enhancing their existing collaboration with Crowd Entertainment.
Ms. McDaid went on to say that with the results they are already seeing on their slots and Live Casino games with the Princess Casino brand, she has no doubt that the online casino’s team will make Bingo equally as successful.
News about the provider’s Bingo content going live with Princess Casino emerged soon after Pragmatic Play announced that its Bingo suite had gone live with British bookmaker BetVictor.
Source: PRAGMATIC PLAY TAKES BINGO LIVE WITH PRINCESS CASINO IN LANDMARK ROMANIA ENTRY, Pragmatic Play Newsroom, July 19, 2021
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