Relax Grows Nordics Footprint with RoyalCasino.dk Alliance

Online casino games supplier Relax Gaming has further strengthened its foothold in the Nordics through a recent deal with Danish iGaming operator RoyalCasino.dk.

The partnership will see the provider supply its range of proprietary titles to its newest client. RoyalCasino.dk and its players will thus soon gain access to hit online slots such as Book of 99, Iron Bank, and award-winning smash-hit Money Train 2, among others.

The deal between Relax and the Danish operator also covers content from the supplier’s Silver Bullet and Powered By partners. As a result, RoyalCasino.dk will be offering games from innovative studios such as Kalamba Games, ReelPlay, and 4ThePlayer.

Denmark’s Royal Casino group boasts more than three decades of experience in operating land-based and online casinos in the country. The company is licensed and regulated by the Danish Gaming Authority to ensure that it provides its services in a socially responsible manner in a well-regulated market.

As for its iGaming brand, RoyalCasino.dk focuses on delivering high-quality experience and tier-one content from leading providers.

Relax’s partnership with the Denmark-facing online casino will significantly bolster the provider’s presence in that country as well as in the Nordics, as a whole. The company was recently crowned Casino Content Supplier of the year at the EGR Nordics 2021 awards.

A Key Region

Commenting on their latest partnership, Relax Gaming CCO Daniel Eskola said that as their recent activity in the Nordics has shown, “this is a key region for us and this deal with RoyalCasino.dk maintains that momentum.”

Mr. Eskola went on that their new partner is a respected and prestigious operator in the Danish market and that they are excited to shake hands on “another significant partnership.”

RoyalCasino CEO Per Petersen said that they have “the highest standards and want to offer the best games content” and that they needed a partner that holds similar virtues. The executive further pointed out that Relax fits that bill with its wide variety of popular and high-quality games and that these games will significantly boost the online casino’s offering and support it in being one of the “most popular and trusted” iGaming brands in Denmark.

Relax has over the past year significantly grown its presence in the lucrative Nordic market through both partnerships with local operators and through other moves. Late last year, it tapped a third Stockholm-based games studio to up the success of its proprietary content.

And last month, Relax announced a partnership with Veikkaus, Finland’s gambling monopoly, to provide its proprietary and aggregated content to the operator.

News emerged last week that online gambling group Kindred would purchase the remaining 66.6% of the outstanding shares in Relax in a €295 million deal. The operator is already the supplier’s largest investor with a 33.4% stake.

Source: Relax Gaming expands in Denmark with RoyalCasino, Relax Gaming Newsroom, July 5, 2021

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