Relax Grows Romanian Footprint with MaxBet.ro Integration

Online casino games supplier and aggregator Relax Gaming has strengthened its Romanian market presence through a recent supply deal with leading local operator MaxBet.ro.

Under the terms of this recent partnership, the provider will make its entire suite of proprietary iGaming content available to MaxBet.ro and its many players in the ever-growing Romanian online casino space.

Hit Relax titles such as Temple Tumble, Snake Arena, and Money Train 2 will thus gain access to a wider Romanian audience.

Relax was one of the first providers to obtain a license from the Romanian National Gambling Office (ONJN) in 2016 when the country reorganized its online gambling market in a manner that made it possible for international B2B and B2C companies to provide their gaming and sports betting services in a regulated environment.

Since its entry into the local iGaming space, Relax has struck partnership with multiple locally licensed operators to provide its proprietary and aggregated third-party content.

The company currently offers its clients more than 2,000 online casino titles, including headline slots from in-house studios along with a rapidly expanding collection of content from third-party developers through its Silver Bullet and Powered By Relax partnership programs.

Latest Partnership Raises Relax’s Profile in Romania

Commenting on their most recent partnership, Relax CCO Daniel Eskola said that with MaxBet.ro’s strong reputation and reach in Romania, they will be able to significantly raise their profile among local players and further reinforce their footprint in this important regulated European market.

Mr. Eskola went on to say that their games provide “a high level of quality and variety to suit different player preferences” and that they meet MaxBet.ro’s requirements for gaming content that is found appealing by a diverse range of player profiles.

Aside from MaxBet.ro, Relax has recently also struck supply deals with MagicJackpot and Platinum Casino, among other Romania-facing online gambling brands.

Of adding Relax to their selection of games, MaxBet.ro CEO Victor Rusinov said that creating a highly entertaining experience for their customers is their main goal and they are sure their players will be excited to have Relax Gaming’s “stunning titles” available on the site.

Relax’s partnership with MaxBet.ro is the latest in a string of European agreements signed by the leading content provider in recent weeks and months. Earlier this year, the company also added online sports betting and casino veteran Parimatch to the list of its operator partners.

It should also be noted that earlier this month the provider announced that its Relax Gaming Gibraltar Ltd. arm has been awarded a UK Gambling Commission license as it looks for further growth opportunities in one of the world’s strongest regulated markets.

Source: Relax Gaming boosts Romania reach with MaxBet.ro deal, Relax Gaming Newsroom, May 26, 2021

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